Local business searches carried out on Google and other search engines have in fact continued to increase as more people have realised just how good the major search engines are able to provide more localised results when needed.
In order to capitalise on these changing times, it is very important for business owners to understand how valuable online local search marketing truly is and to know which London agency to work with.
It is necessary for them to understand what it is, how to get it implemented and why it is so important.
Local Search Marketing Defined
Local search is often defined as searching for something in a specific place. Therefore, local search marketing is ensuring that your business shows up whenever that place is searched for. For example, if you are searching for a seo company in Leicester, you are more likely to click on a webpage that is presented like searchexclusive.co.uk/seo-leicester than just a general website name.
When someone is wanting to purchase a stock image or download music, location isn't important.
For individuals in need of more traditional and physical services like gyms, plumbers and hairdressers, location is vitally important.
It isn't anything new. Search engines aren't anything new and can be compared to a modern version of the Yellow Pages and other paper directories. The search engines are getting smarter about knowing when local results need to be prioritised for those searches that suggest or state a preference for them.
From the point of the searcher, local search doesn't always mean local. While some people might be searching for an emergency dentist, others might be looking for car rental for their future holiday destination or a tattoo artist.
Local search marketing is all about making sure your business is visible to anybody who might be searching for your service within your local area, wherever they happen to be.
The Importance Of Local Search Marketing
There are two major reasons why local search marketing is so important; they are the amount of exposure in the search results it can provide a business, and the quality of the traffic it can deliver.
Most of the people looking for services or products are searching locally, which is why defining your location is just an important factor when it comes to your marketing efforts. In addition, local search results take priority over those that don't have any physical location specified, which means you are either going to be within the top part of the search results along with local competitors, or you will be ignored within the generic results down below.
There are certain search terms that will provide localised results even when no local is specified when the search engine thinks something is being search for locally, particularly when a GPS-enabled mobile device is being used to do the searching. They know right where we are at all times.
As a seo agency, it is important for you to recognise how important it is to have quality traffic. Most people doing local searches aren't just browsing. If they find what it is they are searching for, it is likely that they will take action immediately.
How To Market Your Business To Local Searches And Local Searches
When carefully incorporating keywords into your content, you need to consider adding your location along with your type of business.
'Plumber in Leicester' is much more likely to be searched for than 'reliable plumber' is. It will also provide you with the higher quality traffic that you need.
You also will want to include your landline telephone number, postcode, neighborhood, physical address, and any local attractions, since people might search for something like 'plumber near Leicester town centre' or something similar.
It is also essential for all companies that have a physical location that would like to be found to register with the Google service 'My Business' It will ensure that your business shows up in Google Search as well as Google Maps, and provides you with a Google+ profile as well, which makes it easier for customers to find your business and communicate with you.