Marketing is wide and encompasses many disciplines including advertising, direct mail, public relations, website visibility, loyalty schemes and public relations. This guide looks at the marketing tactics that can be used to market your Leicester bakery.
It may seem obvious for any business to have signs placed at strategic places; however, you need to ensure that you have a clear and a cleverly done sign.
You can use flyers to inform the public about the discounts you are offering. For instance, the first 100 buyers will get 20% discount on every purchase made.
Here, a business can prepare samples of muffins and other items and give them out to people in the street. You can invite people to your bakery; give them a free treat and a flyer. This was successfully demonstrated by the celebrity chef Gordon Ramsay in the TV series the ‘’Kitchen Nightmare’’ in this series; he uses the tactic to aid restaurants in trouble. The idea is you invite potential clients to your premises so that they can sample what you offer.
Use of a Website
Ensure that you have a simple website that shows your produce, the number of hours you operate, the kind of payment you accept and many more. This is a great marketing tool that can give the prospects the information they may be looking for. According to John Dunkley, his first order was through his website and he has continued to receive many orders through his website. There are plenty of website templates you can download from the internet or alternatively you could speak to Demi Graphic web design Leicester to get a creative brief. Set up a section on the website where customers can give reviews on the produce you offer.
It is a good idea to advertise in the local paper especially if you have something special that you need to promote. For instance, you can advertise Christmas cake and mother’s day specials on your website. Currently, there are many areas with websites, which serve the same purpose as a local paper. You can choose to advertise on this websites. Similarly, find a way of being listed on the local council website or get listed on top sites.
This is where a business uses a phone to invite businesses. This is applicable if your bakery is quite established and you often cater for businesses in the Leicester area. Here, all you need to do is to get a list of potential clients and call them. Yell.com has a list of numbers you can call. Cold calling can be a tedious business, but there are plenty of rewards to be reaped. When calling, remember to have something special to talk about. Talk about a new line of cakes, a service or a new pastry.
Public Relations Activities
You can use your staff to tell the public about the mouth watering cakes, patries and breads that you offer. The idea is to attract the attention of the public and get noticed. Use the opportunity to hand out menus and cards. Also, you can invite a local celebrity to visit. Alternatively, you can invite journalists from the local magazine or newspaper so that they can get an opportunity of writing about the your cakes. In some cases, you may be required to create a story that will interest your local media and raise the profile of the business.